You can easily add a password to categories in your store.
This is great for times when you want to offer specific products to only certain individuals. A great example of this is offering a "Spirit Wear" category to all shoppers, and then also a "Coaches Items" password-protected category that has the same items, but at a discounted price
How to Add a Password to a Category:
1) Within your store, click on Categories on the left-hand menu within your store.
2) Click on the edit pencil button next to the category that you want the password to be applied to.
3) Enter in the password you would like to be associated with the category in the Category Password field.
4) Click SAVE to apply the password.
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