Auto Pricing in Chipply helps you quickly and accurately price your web store products without the need for manual calculations. By automating price markup and decoration costs, you save time, maintain margins, and reduce pricing errors.
Why Use Auto Pricing?
Before Auto Pricing, sales reps had to:
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Manually list every product
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Look up each product’s cost
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Calculate margins (e.g. 66.67%)
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Add decoration fees (e.g. $5 for screen print, $8 for embroidery)
This process was slow, inconsistent, and often led to skipped steps or pricing mistakes. Auto Pricing solves this by automating everything—freeing up reps to focus on selling, not spreadsheets.
How It Works
Step 1: Add Products to Your Store
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Select any number of products across vendors (e.g. SanMar, Under Armour, Augusta)
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Add them directly into your web store through Chipply
Step 2: Apply Global Discounts
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Rather than manually setting prices, apply a percentage discount off MSRP for each vendor
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Example:
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15% off Under Armour
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10% off SanMar
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The system calculates final sell prices for you, maintaining consistent margins
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Chipply handles rounding to keep prices clean and professional
Step 3: Add Decoration Charges
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Set flat rates for decoration once (e.g. $5 for screen print, $8 for embroidery)
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Apply them by process in your store
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One-and-done setup—no manual input per item
Advanced Settings
Dealer-Level Controls
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Set rules globally across your account
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Define vendor-specific discounts based on your supplier relationships
Customer Tiers
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Offer different pricing to different customer groups (e.g. corporate clients, VIPs)
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Create Tier 1, Tier 2, etc., with custom discount rules per tier
Benefits
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Time Savings: Automate the most tedious part of store building
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Consistency: Keep pricing structures standardized across reps and stores
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Flexibility: Apply different pricing rules per vendor, store, or customer tier
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Growth: Quickly build more stores and add more products without added workload
Common Questions
Q: Does Chipply set the prices for me?
A: No. You’re still in control. Auto Pricing simply applies your pricing logic automatically based on your rules.
Q: Can I still price off cost instead of MSRP?
A: Yes. While Auto Pricing is based on MSRP, we can help you reverse-engineer your current cost-plus model into the same results using discount logic.
Getting Started
Need help setting it up? Our team will:
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Walk through your current pricing model
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Help convert it into Chipply's Auto Pricing system
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Customize settings for your vendors, tiers, and product types
Watch the video below for an in-depth breakdown of how auto pricing works.
How Chipply's Auto Pricing Feature Can Save You Time and Money